About BNI
Being active in BNI is like having up to 40 sales people
working for you, because your fellow members will be carrying
your cards and referring your business to people they meet,
without you having to pay them any salaries or commission.
Successful businesses depend on 'word-of-mouth' marketing
as the best form of promotion there is.
BNI provides a structured, supportive, business environment in which local business
people can get together to network, learn valuable new marketing skills and develop
the strong personal relationships that lead to trust and the consequent generation
of significant business for each other.
The Most Important Meal of the Day.
'Its not net-sit or net-eat
its net-work' - Ivan Misner PhD Founder
and CEO of BNI
The essence of BNI is that although the meeting takes place at breakfast the
sole reason for coming is to net- work ! Efficiency and timings
are maintained because every BNI meeting follows a structured 20 point agenda.
If you attend a BNI meeting in the UK, Ireland, Canada, Australia, the United
States or anywhere else, you will find all meetings follow exactly the same format,
using exactly the same agenda.
They are focussed on generating business for the participants and there are no
secondary agendas.
Comparing the Value.
Compare the value
- word of mouth marketing really works!
HOW MANY PEOPLE CAN YOU INFLUENCE WITH ONE NEWSPAPER AD?
(average cost in area £1,300)
HOW MANY PEOPLE CAN YOU COME IN CONTACT WITH IN ONE YEAR BY USING A SALES FORCE
OF UP TO 40 PEOPLE?
Most business people advertise. We would never suggest
that you stop your advertising. What we ask is that you "Compare the Value". Depending
on position, one insertion of a small 4"x4" Display Ad averages about £1,300
in the London area. Annual membership in BNI costs a fraction of this amount.
In addition, a referred lead is the best lead to get! You "Compare the Value."
| Regional Papers |
£1,000 |
| Local papers |
£252 (average) |
| Yellow Pages |
£2,670 (quarter page) |
Depending on the day of the
week, and the position in the publication, the cost
of a 4x4 display could cost you over £2,500,
which would pay for several years' membership to BNI!
If you would like to find out more about how you can generate a steady flow
of referral business for yourself in a BNI Chapter, visit us and judge for
yourself! Click Here to contact a member of Membership
Committee. |